Property styling, also known as home staging, is an investment many consider when it comes time to sell. The question that often arises is whether it’s worth the cost. Do staged homes actually sell for more money? How do they do it? Whether it’s your investment property or your own home, there are benefits to investing in property styling. Here’s what it is, how the service works and the details on potential costs and rewards.
What is property styling?
Property styling is essentially a form of marketing. It is creating the ideal version of your home that will appeal to the broadest range of buyers. Appealing to a broad range is key here as it builds interest in your property. It’s a common technique for newly built or display homes but can also be used by homeowners to improve their listing. The best property stylists also have a background in interior design which allows them to expertly assess your space and use it to its full potential.
How does property styling work?
It begins with a consultation and a tour of your property. Then, using a mixture of decluttering, cleaning, de-personalising and replacing furniture with hired pieces – your home will be transformed into a marketable item. There will also be professional photography to assist with your online listing.
How much does it cost?
There are no set fees for property styling and exact quotes will need to be arranged with the services you choose. Typically, you’ll pay for the services themselves (the consultations and style advice) as well as the fittings required (the hired furniture or accessories to complete your look). Property stylists do work with as much of the existing furniture and décor as possible and are experts at using minimal budgets to maximise value. Even a simple declutter and replacement of a few key pieces can make a major difference to the overall aesthetics.
Can property styling really increase your selling price?
The simple answer is yes. Using a property stylist can increase your final selling price by anywhere from 7.5-12.5%, according to a survey of property agents. It’s also common for staged homes to sell faster. While it’s an investment upfront for the homeowner, it often comes back to them in sale price and minimises ongoing costs when homes get stuck on the market. Browse our case studies for examples of our work and their timeline to sale.
Maximise your home with expert property styling
The team at Furnish and Finish offer property styling throughout Brisbane and Sydney. With over two decades of experience in interior design and property styling, we have the skills and creativity to bring out the full potential of your property. For examples of our style properties, view the gallery. To book a consultation, call us on 1300 387 647 or use the contact form to send an enquiry.
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